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CREATIVITY +
JAX PEREZ - INNOVATION CREATIVE STRATEGIST
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LET ME TELL YOU MY STORY

Innovation Creative Director & Technocreative with over 12 years of experience working on integrated, digital and innovation projects, both client, agencies and start-ups in Barcelona, Madrid, Milano, Hamburg, Los Angeles, Mexico City, Tulum & Austin.

Throughout my career I have lead creative teams for local, regional and global challenges with brands as Google, Nike, Tequila Jose Cuervo, DIESEL, bwin, L’Orèal, Movistar, Domino’s Pizza, Mahou – San Miguel or SONY Playstation.

Lecturer and speaker focused on innovation, digital strategy, design thinking, futurism, technocreativity & brand utilities at academies & universities as Miami Ad School, Digital Invaders, CParty or Academia Mexicana de Creatividad.

BTW, I’M A WEIRD CREATIVE

Having CW background and being a curious T-shaped misfit creative I decided to learn & develop some skills about design, code & business development
STRATEGIST
Insights + Pop + Trends
Strategist connected to pop culture and trends that create ideas, experiences, products and storytelling based on human insights that are desirable to people instead of the target.
HACKER
Technocreative
I’m not a coding storyteller but I have iterated my career learning ux, css, html… and I’m really in love with IoT, AI, cognitive computing, exponential technologies, connected things and smart devices.
HUSTLER
Business Transformation
Creative entrepreneur focused on business development & performance. I’ve co-founded 3 start-ups and I’ve lead new business teams & key account partnerships (btw, and I’ve been freelance, you know).

HUMAN CENTERED CREATIVE INNOVATION

Some time ago I designed with my creative partner our own strategy framework
CONNECTING DAILY HUMAN PROBLEMS
WITH BRAND COMMUNICATION NEEDS

I see advertising more than a form of communication but rather as a method of solving people’s problems through brands as agents of change, finding innovative and human centered brand solutions through the observation of people, analyzing their problems and needs in order to find the most creative solution, always exploring how technology could exponentiate it.

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WHAT I'VE BEEN DOING THE LAST 12 YEARS

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    Innovation Creative Director & Co-Founder TRAMUNTANA | 2015 - PRESENT | AUSTIN - US

    TRAMUNTANA is an innovation studio lead by Jacobo P. Rodés & Noel G. Tantinyà and made by a pool of designers, creatives, engineers and business developers that work together to craft every project with the right talent.

    We work with brands, startups and other professionals who want to push their ideas and products forward.

    Key clients: Google, SAP, Movistar, Mini, PUMA, Warner.

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    Creative Transformation Director & Co-Founder
    ELEMENTAL | 2016 - PRESENT | AUSTIN - US

    ELEMENTAL is a Good Technology firm. We create products based on Good Technology. The Creative Transformation Director leads & manages the lab & product design business area.

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    Innovation Creative Director
    FLOCK | 2013 - 2015 | MEXICO DF - MX

    Flock is an Innovation Agency based in Mexico City. Its business is divided in four different levels of activity due to client needs: innovation in business / Innovation in Communication / Digital Innovation. I was Creative Director at Flock managing New Business, Up-selling and special projects.

    Key clients: Google, Domino’s Pizza, PlayStation, SONY, Nike, Grupo José Cuervo, Walmart, Cinépolis, Coca-Cola.

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    Executive Creative DirectorSOCIAL NOISE | 2012 - 2013 | MEXICO DF - MX

    Key Member of the team chosen for the launch of the agency at LATAM leading the strategic and creative business development.

    Key clients: Movistar, PUMA, Campus Party, Mercedes & Colgate

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    Executive Creative Director & PartnerSOCIAL NOISE | 2009 - 2013 | MADRID - ES

    ECD and partner at Social Noise, a Digital Creative Agency specializing in social media, based in Madrid, London, Milano, and Mexico City.
    I developed and lead a team of 20 creatives managing current clients & new business.

    Key clients: Mahou – San Miguel, Nike, DIESEL, Movistar, DESIGUAL, BBVA, bwin, RHM, Ausonia, PEPSI, L‘Orèal, Campari, Universal Music.

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    Creative Business Development DirectorSOCIAL NOISE | 2009 - 2010 | MADRID - SPA

    Leading business development, both creative and commercial at Social Noise, the first social media agency in Spain.
Growing a 10 people garage-agency to a 100 market leader agency.

    Key Accounts: Nike, Durex, Random House Mondadori, L’Oréal Paris y Grupo Mahou – San Miguel.

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    Freelance Creative
    Freelance | 2008 - 2010 | MADRID - SPA

    Freelance specializing in creativity, copywriting, content management, interactive design, art direction, and CRM Marketing.

    Key Clients: ROAD Advertising, RIU Hotels, AGBAR, PARSHIP GmbH, SIMYO, Social Noise, Applus + Training, iCapital Partners Dubai, Cooltra, Kukuxumusu.

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    Digital Creative
    PARSHIP | 2006 - 2009 | BARCELONA - SPA

    Digital Creative at PARSHIP, one of the leading online matchmaking agencies for singles across Europe. I led the creative, interactive production, art direction & content strategy for Spain, Mexico & Italy offices.

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LEARNING BY TEACHING - CREATIVE SPEAKER & JURY

Teaching is the best way to keep learning so I spend some of my time developing & teaching courses at creativity schools, agencies and universities as Miami Ad School, The College of Everything, Academia Mexicana de la Creatividad, FOX Sports, Digital Invaders, …I also enjoy inspiring young talent in their journey in a road of a new kind of advertising, so I’ve joined as a speaker at several events & congresses as Campus Party, Foro UMBRAL, Miami Ad School, Marketing MEX Acapulco, Digital Invaders, C.Nacional de Mk de P.Vallarta, IED Madrid

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HUMAN CENTERED CREATIVE INNOVATION
FIND, CREATE & EXPONENTIATE
A course to understand our ethos, exploring the values and thoughts around how a brand can be relevant today, thinking in its publics more than in its sales. What are the do’s and dont’s to be a love brand using the rules of Brand Utility?

NO DIGITAL ERA
Digital is not about technology, is about behaviour
There is no more “on and offline”. Digital is not about technology, is about behaviour. A course to understand creativity and advertising based on innovation.
Digital Invaders featuring Flock
ART + COPY + CODE
Mexico is a benchmark in creativity, innovation and digital LATAM and Worldwide level. Still being so, every time we tried to find T-Shaped creatives with a broad digital knowledge and versatility of thinking ideas beyond means was a real challenge. Given this major problem we found a simple solution: if we don’t find it or doesn’t exist, we will create it. For this reason Flock decided to partner with Digital Invaders. We developed a program Digital Invaders featuring Flock of 3 months bases in the philosophy ART+COPY+CODE, forming creative able to think big solutions to big challenges which they will also have the skills of execute them from the direction of art, craft, illustration, programming, writing…
THE THING FROM THE FUTURE
Describing objects from a range of alternative futures
An imagination workshop game that challenges players to collaboratively and competitively describe and prototyping objects from a range of alternative futures.
From Student To Professional
WELCOME TO THE REAL WORLD
A new format class where the professor is the creative director and the students are junior professionals. Subjects and exams change for real briefs, real clients and real deadlines . Welcome to the real world.
IT’S A MOBILE WORLD
Creativity and techonology in a mobile and moving world
Focusing on creativity applied to mobile, 2nd screen, cross-media, wearable technology, geo-marketing, mobile commerce and new trends in digital screens.

THE MORE YOU READ, THE MORE YOU KNOW. THE MORE YOU KNOW, THE SMARTER YOU GROW.

Check the kind of books that I love & read

AND FINALLY, NO MORE ADVERTISING OR BRANDS

Well, this is a website about me, my work and my passions… and yes, creativity and innovation are passions for me rather than a just a paid job.

For this reasons I decided to show my other 2 bold passions that fill my life and at the same time are about learning, solving problems, being creative and an innovative dude. These are cooking and music.

Both are my creative refuge and a daily way of learning and improving… and I think that both could explain more about me and my mindset more than the creative campaigns that you can see in my portfolio.

Let’s chat, jump on a call, have a beer, a coffee or whatever

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