Innovation Creative Director & Technocreative with over 12 years of experience working on integrated, digital and innovation projects, both client, agencies and start-ups in Barcelona, Madrid, Milano, Hamburg, Los Angeles, Mexico City, Tulum & Austin.
LET ME TELL YOU MY STORY
Throughout my career I have lead creative teams for local, regional and global challenges with brands as Google, Nike, Tequila Jose Cuervo, DIESEL, bwin, L’Orèal, Movistar, Domino’s Pizza, Mahou – San Miguel or SONY Playstation.
Lecturer and speaker focused on innovation, digital strategy, design thinking, futurism, technocreativity & brand utilities at academies & universities as Miami Ad School, Digital Invaders, CParty or Academia Mexicana de Creatividad.
BTW, I’M A WEIRD CREATIVE
HUMAN CENTERED CREATIVE INNOVATION
I see advertising more than a form of communication but rather as a method of solving people’s problems through brands as agents of change, finding innovative and human centered brand solutions through the observation of people, analyzing their problems and needs in order to find the most creative solution, always exploring how technology could exponentiate it.
Teaching is the best way to keep learning so I spend some of my time developing & teaching courses at creativity schools, agencies and universities as Miami Ad School, The College of Everything, Academia Mexicana de la Creatividad, FOX Sports, Digital Invaders, …I also enjoy inspiring young talent in their journey in a road of a new kind of advertising, so I’ve joined as a speaker at several events & congresses as Campus Party, Foro UMBRAL, Miami Ad School, Marketing MEX Acapulco, Digital Invaders, C.Nacional de Mk de P.Vallarta, IED Madrid
AND FINALLY, NO MORE ADVERTISING OR BRANDS
Well, this is a website about me, my work and my passions… and yes, creativity and innovation are passions for me rather than a just a paid job.
For this reasons I decided to show my other 2 bold passions that fill my life and at the same time are about learning, solving problems, being creative and an innovative dude. These are cooking and music.
Both are my creative refuge and a daily way of learning and improving… and I think that both could explain more about me and my mindset more than the creative campaigns that you can see in my portfolio.