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– LET ME TELL YOU MY STORY –

Innovation Creative Director and Technocreative with over 10 years of experience working on integrated, digital and innovation projects, both client and agency in Barcelona, Madrid, Milano, Hamburg, LA and Mexico.

Throughout my career I have lead creative teams for local, regional and global challenges with brands as Google, Nike, Tequila Jose Cuervo, DIESEL, Movistar, Domino’s or Playstation.

Lecturer and speaker focused on innovation, digital, technocreativity & brand utilities at academies & universities as Miami Ad School, Digital Invaders, CParty or Academia Mexicana de Creatividad.

– btw, i’m a weird creative –

Having CW background and being a curious T-shaped misfit creative I decided to learn & develop some skills about design, code & business development

– hipster –

Trendsetter connected to pop culture and trends that creates ideas, experiences, products and storytelling based on human insights that are desirable to people instead of the target.

– hacker –

I’m not a coding storyteller but I have iterated my career learning UX, CSS, HTML… and I’m really in love with IoT, AI, cognitive computing, exponential technologies, connected things and smart devices.

– hustler –

Creative entrepreneur focused on business development, performance & productivity that has led new business teams & key account partnerships (and I’ve been freelance, you know).

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– now let’s check some of my stuff –

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I told you that I’m also lecturer & speaker, right? Let’s see why

– LEARNING BY TEACHING –


Teaching is the best way to keep learning so I spend some of my time developing & teaching courses at creativity schools, agencies and universities as Miami Ad School, The College of Everything, Academia Mexicana de la Creatividad, FOX Sports, Digital Invaders, …

Main Subjects: Human Centered Creative Innovation, Technocreativity, Futurism, Mobile, Digital Advertising & Crossmedia Storytelling.

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– CREATIVE SPEAKER & JURY –


I also enjoy inspiring young talent in their journey in a road of a new kind of advertising, so I’ve joined as a speaker and jury at several events & congresses

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And finally, no more advertising and brands 

– MY PASSIONS –

Well, this is a website about me, my work and my passions… and yes, creativity and innovation are passions for me rather than a just a paid job.

For this reasons I decided to show my other 2 bold passions that fill my life and at the same time are about learning, solving problems, being creative and an innovative dude. These are cooking and music.

Both are my creative refuge and a daily way of learning and improving… and I think that both could explain more about me and my mindset more than the creative campaigns that you can see in my portfolio.

the more you read, the more you know. the more you know, the smarter you grow

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