Hi! I am Jacobo Pérez,

an Innovation Strategist

and Creative Director from Barcelona.

I design ideas, strategies and products that transform brands, grow companies and launch new ventures.

For example,

Hi! I am Jacobo Pérez, an Innovation Strategist and Creative Director from Barcelona.

I design ideas, strategies and products that transform brands, grow companies and launch new ventures.

JAX3

A long time ago in a galaxy far, far away…

Innovation Strategist & Creative Director with over 12 years of experience working on product/service design, integrated and innovation projects, both client, agencies and start-ups in Barcelona, Madrid, Milano, Hamburg, Los Angeles, Mexico City, Tulum & Austin.

Throughout my career I have lead creative teams for local, regional and global challenges with brands as Google, Nike, Tequila Jose Cuervo, DIESEL, bwin, L’Orèal, Movistar, Domino’s Pizza, Mahou – San Miguel or SONY Playstation.

Lecturer and speaker focused on innovation, digital strategy, design thinking, futurism, technocreativity & brand utilities at academies & universities as Miami Ad School, Digital Invaders, CParty or Academia Mexicana de Creatividad.

What I do…

The bridge between brand strategy,

advertising, and business transformation 

The bridge between a brand strategy, advertising, and business transformation

innovation_strategy

Strategic Innovation

In this complex and volatile scenario, I help brands & companies stay relevant while building on their brand purpose. I gather data and conduct human centered methodologies to find the right answers to questions that sometimes our clients don’t ask themselves. Doing the right thing, doing the thing right.

innovation_creative

Creative Innovation

Creating platforms, digital and physical experiences, campaigns & ads (that sometimes don’t seem to be ads) all of them empowered with technology and focused on helping brands tell a story in a new unexpected way. Having CW background and being a curious T-shaped misfit creative I decided to develop some skills about design, code, UX, exponential technologies,...

innovation_business

Business Innovation

Shaping the future of our partners by creating new business models or rethinking existing ones, by understanding how technology can enhance their products and services and by crafting the journey to get them there. From challenge foresight to research, design, test, prototype and business model developing

rosemobi

GOOGLE // AI

The first non-human
fashion designer

Designing a tool to help fashion designers create based on data, trends and their moodboard

GOOGLE // AI

The First Non-Human Fashion Designer

Designing a tool to help fashion designers create based on data, trends and their moodboard

Check it out!

NIKE // CREATIVE TECHNOLOGY

The blind runner
with thousand eyes

Using Google Glass to connect people with a visually impaired athlete

dani5-791x711

NIKE // CREATIVE TECHNOLOGY

The blind runner
with a thousand eyes

Using soccer (& technology) to influence politics

Check it out!
bemoremob

TAG CDMX // BRAND PURPOSE

A festival
‘only for nerds’

Giving nerds the space they deserve in pop culture

TAG CDMX // BRAND PURPOSE

A festival
“only for nerds”

Giving nerds the space they deserve in pop culture

Check it out!

TEQUILA JOSE CUERVO // DESIGN THINKING

Designing products that change our attitude towards alcohol consumption

Helping a brand be more storydoer and less storyteller

IMAGINAMOBI

TEQUILA JOSE CUERVO // DESIGN THINKING

Designing products that change our attitude towards alcohol consumption

Helping a brand be more storydoer and less storyteller

Check it out!
storkslittle

WARNER BROS // SOCIAL MEDIA CAMPAIGN

Kids explaining
the age-old question:
Where do babies come from?

Giving kids the opportunity to tell the world our origin

WARNER BROS // SOCIAL MEDIA CAMPAIGN

Kids explaining the age-old question: Where do babies come from?

Giving kids the opportunity to tell the world our origin

Check it out!

DOMINO'S PIZZA // MOBILE APP & INTEGRATED CAMPAIGN

Designing, developing and launching the mobile app of the most iconic pizza in the world

Because rewarding experiences shouldn’t be interrupted

DSMNthumb

DOMINO'S PIZZA // MOBILE APP & INTEGRATED CAMPAIGN

Designing, developing and launching the mobile app of the most iconic pizza in the world

Because rewarding experiences shouldn’t be interrupted

Check it out!

Inventions and Lab department

Believing that proactivity is key for creativity (and personal health). That’s why sometimes ideas don’t come from a brief, or end up being prototypes that never see the light. I still love them, and want you to care about them too, because they show more of my capabilities than most of the (daily) work I've done.

Inventions and Lab department

We believe that proactivity is key for creativity (and personal health). That’s why sometimes our ideas don’t come from a brief, or end up being prototypes that never see the light. We still love them, and want you to care about them too, because they show more of our capabilities than most of the (daily) work we have done in our lives.
dab_test

Drink-a-bot

Hacking the alcohol sampling in retail with a social empowered device that pours your drinks

nailink

Nail Ink

Changing the nail care industry applying the home printing business model into nail polish

hllab

Hair Lab

Mixing real time trends and science to improve the personalization of hair styling and treatment

Learning by teaching

Teaching is the best way to keep learning so I spend some of my time developing & teaching courses at creativity schools, agencies and universities as Miami Ad School, The College of Everything, Academia Mexicana de la Creatividad, Cannes, FOX Sports, Digital Invaders, …

hcciaca

What are the do’s and dont’s to be a love brand using the rules of Brand Utility? A course to explore how a brand can be relevant today, thinking in its public more than in its sales.

fs2p

A course where the professor is the creative director and the students are junior professionals. Subjects and exams are replaced with real briefs, real clients and real deadlines.

webscout

Along with Digital Invaders we designed a ‘Big Brother’ of creativity. A three months period where alumni spend 6 days a week solving challenges and learning a wide range of skills, from video editing, to html, starting their careers as T-shaped professionals.

ttftflab

An imagination workshop game that challenges players to collaboratively and competitively describe and prototyping objects from a range of alternative futures.

The more you read, the more you know. The more you know, the smarter you grow.

Check the kind of books that I love & read

Still here? You must like my stuff 
Let’s chat and jump on a call
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