Mixing trends and science to help women have better hair
Mixing trends and science to help women have better hair
Skills: BUSINESS TRANSFORMATION, DNA, CUSTOM, TRENDS, BIG DATA
Offering a line of business for a major beauty brand
THE CHALLENGE
Use technology to create a new business category in hair beauty.
KEY QUESTION
Could we improve the personalization of hair treatment and hair styling?
THE ANSWER
Hair lab. A google trends empowered tool that mixes your hair characteristics with the styles that are trending to offer the best treatment and styling for your hair.
