Position TAG CDMX as the largest global local festival of creativity in LATAM
CONTEXT
TAGCDMX is one of the most important creative and technology events in Mexico. Great experience, great event, great workshops and talks from great minds as Steve Wozniak or Spike Lee… but they had a real problem to connect and engage with the different and disparate niches of creators, makers, coders, misfits & technologists in Mexico.
IDEA
“Be More Nerd”, the new strategic POV and MTP of TAGCDMX, becoming the reference space for nerds who are going to change Mexico. And the world. One mission: We want more nerds. More ideas that do not fit. More misunderstood people. More misfits.
CLIENT: TAG CDMX AGENCY: AC SKILLS: BRAND PURPOSE, STRATEGY, CREATIVITY, STORYTELLING
