To create an inspirational story empowered with the use of technology.
CONTEXT
Google Glass allows others to see for you. We challenged Daniela, a visually impaired athlete to participate in the ‘We Run Race’ while she was being cheered on by hundreds of people.
IDEA
Daniela’s Challenge. From the court to the streets.
CLIENT: GOOGLE / NIKE AGENCY: FLOCK SKILLS: GOOGLE GLASS, WEARABLE TECHNOLOGY, GOOGLE HANGOUT