GOOGLE ROSE

ROSE, THE FIRST NON-HUMAN FASHION DESIGNER

CHALLENGE

To create an innovative campaign that would promote Google+ FASHION, a digital fashion week created by Google that is displayer via Hangout.

CONTEXT

We wanted to answer a simple question: can a creative mind be replaced by technology?

IDEA

ROSE, the first non-human fashion designer, a genetic algorithm able to create fashion.

CLIENT: GOOGLE
AGENCY: FLOCK
SKILLS: WEBGL, AI, GENETIC ALGORITHM