IMAGINA CUERVO

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CHALLENGE

To create a relevant responsible drinking campaign that would create a change in society.

CONTEXT

Imagina Cuervo is a Jose Cuervo contest that set out to promote responsible drinking; however, the contest was superficial and did not actually create a change. In 2015 we set ourselves the challenge to make it impactful.

IDEA

Imagina Cuervo 2015, a Maker&Hacker Challenge set out to find real solutions for responsible alcohol consumption.

CLIENT: JOSE CUERVO
AGENCY: FLOCK
SKILLS: HACKATHON, MAKER CHALLENGE, PRODUCT DESIGN, DESIGN THINKING