SHARE YOUR BREATH

THE PATH OF THE ANACONDA

CHALLENGE

To create an awareness campaign to save the Path of the Anaconda

CONTEXT

There is a proposal to form a strip called “The Path of the Anaconda” that goes along the entire American continent and is one step away from becoming the biggest ecologic strip on the Earth.

IDEA

The Longest Breath, a worldwide awareness campaign to save the Path of the Anaconda. To make it real we recollected the most quantity of air (CO2) in order to symbolically convert it into pure air in the Amazon. One we had it we took it to Paris for the COP 21

CLIENT: THE PATH OF THE ANACONDA
AGENCY: TRAMUNTANA
SKILLS: MOBILE, DIGITAL, INTERACTIVE, SOCIAL