DANIELA’S CHALLENGE

AN INSPIRATIONAL HISTORY EMPOWERED BY TECHNOLOGY

CHALLENGE

To create an inspirational story empowered with the use of technology.

CONTEXT

Google Glass allows others to see for you. We challenged Daniela, a visually impaired athlete to participate in the ‘We Run Race’ while she was being cheered on by hundreds of people.

IDEA

Daniela’s Challenge. From the court to the streets.

CLIENT: GOOGLE / NIKE
AGENCY: FLOCK
SKILLS: GOOGLE GLASS, WEARABLE TECHNOLOGY, GOOGLE HANGOUT