To create a relevant responsible drinking campaign that would create a change in society.
CONTEXT
Imagina Cuervo is a Jose Cuervo contest that set out to promote responsible drinking; however, the contest was superficial and did not actually create a change. In 2015 we set ourselves the challenge to make it impactful.
IDEA
Imagina Cuervo 2015, a Maker&Hacker Challenge set out to find real solutions for responsible alcohol consumption.