Hi! I am Jacobo Pérez,

an Innovation Strategist

and Creative Director from Barcelona.

I design ideas, strategies and products that transform brands, grow companies and launch new ventures.

For example,

Hi! I am Jacobo Pérez, an Innovation Strategist and Creative Director from Barcelona.

I design ideas, strategies and products that transform brands, grow companies and launch new ventures.

JAX3

A long time ago in a galaxy far, far away…

Innovation Strategist & Creative Director with over 12 years of experience working on product/service design, integrated and innovation projects, both client, agencies and start-ups in Barcelona, Madrid, Milano, Hamburg, Los Angeles, Mexico City, Tulum & Austin.

Throughout my career I have lead creative teams for local, regional and global challenges with brands as Google, Nike, Tequila Jose Cuervo, DIESEL, bwin, L’Orèal, Movistar, Domino’s Pizza, Mahou – San Miguel or SONY Playstation.

Lecturer and speaker focused on innovation, digital strategy, design thinking, futurism, technocreativity & brand utilities at academies & universities as Miami Ad School, Digital Invaders, CParty or Academia Mexicana de Creatividad.

What I do…

The bridge between brand strategy,

advertising, and business transformation 

The bridge between a brand strategy, advertising, and business transformation

innovation_strategy-200x200

Strategic Innovation

In this complex and volatile scenario, I help brands & companies stay relevant while building on their brand purpose. I gather data and conduct human centered methodologies to find the right answers to questions that sometimes our clients don’t ask themselves. Doing the right thing, doing the thing right.

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Creative Innovation

Creating platforms, digital and physical experiences, campaigns & ads (that sometimes don’t seem to be ads) all of them empowered with technology and focused on helping brands tell a story in a new unexpected way. Having CW background and being a curious T-shaped misfit creative I decided to develop some skills about design, code, UX, exponential technologies,...

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Business Innovation

Shaping the future of our partners by creating new business models or rethinking existing ones, by understanding how technology can enhance their products and services and by crafting the journey to get them there. From challenge foresight to research, design, test, prototype and business model developing

Learning by teaching

Teaching is the best way to keep learning so I spend some of my time developing & teaching courses at creativity schools, agencies and universities as Miami Ad School, The College of Everything, Academia Mexicana de la Creatividad, Cannes, FOX Sports, Digital Invaders, …

hcciaca

What are the do’s and dont’s to be a love brand using the rules of Brand Utility? A course to explore how a brand can be relevant today, thinking in its public more than in its sales.

fs2p

A course where the professor is the creative director and the students are junior professionals. Subjects and exams are replaced with real briefs, real clients and real deadlines.

webscout

Along with Digital Invaders we designed a ‘Big Brother’ of creativity. A three months period where alumni spend 6 days a week solving challenges and learning a wide range of skills, from video editing, to html, starting their careers as T-shaped professionals.

ttftflab

An imagination workshop game that challenges players to collaboratively and competitively describe and prototyping objects from a range of alternative futures.

The more you read, the more you know. The more you know, the smarter you grow.

Check the kind of books that I love & read

GOODREADS
Still here? You must like my stuff 
Let’s chat and jump on a call
giphy-3
GOOGLE ROSE
GOOGLE ROSE
SHARE YOUR BREATH
SHARE YOUR BREATH
TOGETHER WE WILL TOUCH THE SKY
TOGETHER WE WILL TOUCH THE SKY
BE MORE NERD
BE MORE NERD
DRINK-A-BOT
DRINK-A-BOT
DON’T STOP ME NOW
DON’T STOP ME NOW
DANIELA’S CHALLENGE
DANIELA’S CHALLENGE
IMAGINA CUERVO
IMAGINA CUERVO
GOOGLE ROSE
GOOGLE ROSE