TOGETHER WE WILL TOUCH THE SKY

TOGETHER WE WILL TOUCH THE SKY

CHALLENGE

To create a digital movement to cheer on the spanish soccer national team.

CONTEXT

Gran vía is the most crowded street in spain. How could we make everyone switch their attention from the busy street activity and look up to the sky?

IDEA

Together we’ll touch the sky. Your support messages became clouds

CLIENT: MOVISTAR
AGENCY: SOCIAL NOISE
SKILLS: IOT, EXPERIENTIAL, CONNECTED THINGS, FACEBOOK